Spotify already has this feature – called "Radio" – in its mobile apps for subscribers, as well as in its desktop and web versions. Making it free on mobile devices would be a direct response to the looming global launch of Apple's iTunes Radio, which is so far only available in the US, where it attracted 20 million listeners in its first month. TechCrunch fleshed out the "limited number of songs" aspect, claiming that "users may have more freedom to listen to their previously compiled playlists or starred collection of songs" but will be expected to start paying if they want to be able to search or browse new songs. "The new ad-supported offering will allow nonpaying mobile users to play a limited number of songs on demand, but will mostly serve up music based on the user's input, much like custom radio services such as Pandora." "The Sweden-based music company has reached licensing deals with all three of the global music companies to use their recordings on the new service," claims the Wall Street Journal, adding that Spotify has been negotiating the terms for nearly a year. In most countries where it has launched, Spotify has required people to be paying subscribers to use its smartphone and tablet apps, with its free service restricted to desktop use only.
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